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British Library exhibition reveals 300-year-old print marketing catalogues

Many people believe print marketing to be a modern practice – something that came along thanks to a combination of advanced technologies and the increased prominence of consumerism in our daily lives.

 

Print marketing, however, predates the internal combustion engine, electric lighting and even the telephone. An excellent new exhibition at the British Library reveals the true provenance of print marketing as an industry.

 

Georgians Revealed: Life, Style and the Making of Modern Britain runs at the British Library from now until the 11th of March 2014, exhibiting a selection of compelling items from the culturally progressive Georgian era. Alongside the usual trinkets and items of period clothing are several displays that will prove enlightening to those with an interest in print marketing and print management.

 

The Georgian Elite were particularly fond of conspicuous consumption, and shopping played a major role in their daily lives. As such, certain companies soon began to offer print catalogues and magazines to promote their wares to a wider audience.

 

One of these pioneering entrepreneurs was Thomas Chippendale – the furniture maker whose beautiful and sought-after pieces still bear his name today. Chippendale’s catalogue ‘The Gentleman and Cabinet Maker’s Directory’ can be seen in the British Library exhibition and provides a fascinating insight into the earliest examples of print marketing catalogues.

Print marketing has a long and successful history – there’s a reason why it’s still in practice today! Why not take advantage of our print management services to see how effective print marketing can work for you in future?

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