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Direct mail marketing remains one of the most popular, effective ways of reaching out to your customers. However, it’s widely accepted that the majority of your direct mail marketing efforts will fall on deaf ears. It’s expensive to send out leaflets, coupons or flyers only for them to end up in the bin, so it’s […]

With Valentine’s Day just around the corner, we want to declare the four reasons we love print over digital. And it seems we’re not alone. Around 19-million of us have bought a printed Valentine’s card, with a reported 2.6 million even sending one to themselves (we have never done this… honest!). So, let’s embrace our […]

What a brilliant end to the year! Last week we were surprised by once again being voted Print Management Company of the Year at the Independent Print Industries Association (IPIA) Excellence Awards.   PMG directors Ellie and Mike Roberts attended the Expo and awards ceremony in Stratford Upon Avon on Thursday 2 December expecting to […]

When the boss of packaging firm DS Smith said people storing cardboard boxes in their garages was leading to a shortage of the material there were a few raised eyebrows.   It seems the manufacturer was suggesting the increase in the nation’s online shopping habits during lockdown (some reports said online shopping had increased by […]

As part of our series on colour theory, we’re examining the colour red this month. There’s no denying red makes a bold statement, so it’s an excellent choice for marketers who want their brand to stand out from the crowd. This primary colour has many meanings and connotations. It can symbolise danger or warning, love […]

Think back to your primary school days. Can you still remember your four times table? If you are producing brochures with multiple pages for your business, it’s important, as you’ll need to understand that printed pages always come in fours.   This is because it will be printed on double-sided sheets of paper that will […]

Consumers are increasingly scrutinising the environmental credentials of the companies they buy from. Programmes such as David Attenborough’s Blue Planet have shone a light on the damage plastic is doing to our world, particularly to our beaches and marine life.   Switching from plastic to paper is one way your company can tangibly demonstrate a […]

You’d probably expect us to say that colour theory fascinating. It’s amazing how colour can evoke such a powerful and emotive response from people. Different colours and shades have such ingrained meanings that we are all subconsciously conditioned to interpret – blue for a boy, pink for a girl, red for danger and green for […]