Blog

It is the annual announcement that brings colour back into focus in a way which attempts to tap into the collective mood. And Pantone’s Colour of the Year 2021 did not disappoint.   In a step away from tradition (and in a rather smart move, we thought), Pantone chose two colours – Pantone 17-5104 – […]

It’s mandatory to write a blog about trends for the forthcoming year in December isn’t it? Well, that’s what we heard, and we’d hate to disappoint. So here are our thoughts on what we predict could be the hottest trend in print for 2021.   The most exciting development for print next year, we think, […]

    Your brand. It’s a vital way to tell your customers about your story, culture, and the experience you give as a business. It’s the essence of your organisation’s personality and lets people know what they can rely on you for.   Some people confuse a brand with just a logo. Although your badge […]

We wanted to write a blog about the best way to brief a designer about your latest piece of printed marketing collateral. But when we started throwing ideas around we realised that the best advice we can give is not to brief a designer with finalised content and a concept that all and sundry have […]

It’s likely you’ve heard about colour psychology even if you don’t work in marketing. You know, red is fiery and passionate, blue is calming, green evokes nature and new beginnings. (If you haven’t heard about it, and want to read more, our latest PMG blog gives you a brief insight into the colour green and […]

Colour is often the first thing marketers think about when they start to create collateral. Whether they are led by brand guidelines or have free rein to be as creative as possible, colour is a critical part of the overall impression a piece of printed material will make.   There’s lots of theory behind the […]

Many businesses tell us they don’t have much customer data, but as data is the key to unlocking the ROI of your next print campaign, it’s time to look again at what insights your company might be unwittingly sitting on.   Spray and pray versus divide and conquer   You’re likely to be familiar with […]

Without wheeling out all of the clichés, it’s true that 2020 has been different to any other year. And after the world’s businesses held their breath through a variety of lockdowns, in the UK we’re now seeing a solid recovery partly driven by changes to consumer behaviour as a result of lockdown.   So, what […]

We get it. You just want your beautiful thing to be printed and for it to look exactly the way it’s been designed. But in order to make that happen for you, it’s useful that you understand how we’ll make the colour the exact shade of green you’ve specified so you know what you’re commissioning. […]