![](https://pmg-pm.co.uk/wp-content/uploads/2013/03/blog01.png)
This store that sells fitness gear got really clever with their formatting. Using the handles of a bag as an interactive skipping rope for the people printed on.
This creates a bit of theatre around picking up a bag from the store, something so everyday and mundane has been made exciting and interesting. We love it.
![pattern up](https://pmg-pm.co.uk/wp-content/themes/base-theme/theme/assets/images/teal-pattern-up.png)
![green pattern down](https://pmg-pm.co.uk/wp-content/themes/base-theme/theme/assets/images/teal-pattern-down.png)