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Corporate stationery: design and print considerations

When was the last time you updated your letterhead designs? You might think that corporate stationery such as letterheads, business cards and compliment slips are hardly vital to the success of your business, but by evaluating their use and design you’ll be able to save money and impress clients in future. If you’re embarking on a rebrand, wish to refresh your corporate stationery or simply want to see the savings you can make when printing such products, there are a number of design and print management considerations you need to make.

 

What corporate stationery do you need?

Despite the increase in popularity of supposed paperless offices, almost every business in the UK still sends the occasional letter and hands out business cards at trade fairs. Regardless of how frequently or infrequently you make use of corporate stationery, it’s important that you have a stash stored in your office in the event that it’s required at short notice. So, what corporate stationery should you consider investing in?

– Printed letterheads

– Envelopes

– Compliments slips

– Business cards

– Continuation paper/sheets

 

Design

Now you’ve made a note of the corporate stationery products that you need, it’s time to think about their designs. First, there are certain legal requirements related to the design of corporate stationery. Letterheads and invoices must contain the full company name, the company registration number, the place of registration and the company’s registered address. Letterheads and continuation sheets need to maximise the amount of white space available to use for the letter or document itself. Therefore, the design should be kept simple – with the company logo and little other embellishment. Design teams can have significantly more creative control when it comes to business cards and even compliments slips, but above all, the brand should be reflected in the design. For more design tips, contact our design studio.

 

Print

Many companies print their own letterheads and stationery, but this is usually an extremely inefficient process, particularly in medium-to-large businesses. By passing on the responsibility for print to an external company, your business will make significant savings: both in money and time. PMG Print Management has close relationships with dozens of print companies with differing niches and areas of expertise. Once we’ve discussed your print needs with you, we’ll speak to these companies to locate you the best deal, taking into account your preferences for speed, quantity, and carbon savings. We will also suggest where additional print savings might be made.

 

Quick tips

If you want to design and print new corporate stationery, bear in mind these factors:

– Obsolescence. If you anticipate a rebrand in the near future, remember that any corporate stationery you produce now will become obsolete relatively swiftly. Similarly, avoid integrating time-sensitive design elements into your corporate stationery, such as seasonal images.

– Bulk discounts. In addition to per unit discounts achieved by ordering significant quantities of stationery at once, we may also be able to offer print discounts if you order multiple types of corporate stationery in a single order.

– Size. Letterheads will generally only be required on A4 paper, but are there any exceptional circumstances where A3 or A5 letters are required?

– Envelopes. Branded corporate envelopes may only feature a return address or perhaps the company logo. Instead of heading down this route, you may wish to stick to using plain envelopes. However, printing envelopes enables you to print individual addresses on each envelope, meaning that you don’t need to personalise the letters you send.

Want to completely overhaul your corporate stationery design? Speak to our design studio. Happy with your design and want to seek additional print savings? Check out how print management can help.

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